Business,augmented.

A Plus makes organizations AI-capable: hands-on AI training, second brains built around how you work, and AI products shipped end to end.

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A glowing AI display on a circuit platform, connected to a network of documents and data nodes

What we do

Three connected pillars spanning the full AI journey: learn it, systematize it, build with it.

01
AI training and consultancy

Training and Consultancy

We train your people to use AI in their actual work, virtually or in person, tuned to the level in the room.

Who it's for: Founders, CxOs, Leadership, Executives, and Students.

See how it works
02
AI second brain setup and management

AI Second Brain

We build a second brain that learns how you work, remembers your decisions, and produces the work with you.

Who it's for: Companies who want their employees to be augmented with AI, work with agents and increase output efficiency.

See how it works
03
App and product development

Product Development

We architect and ship products end-to-end, for teams who want custom built solutions done properly.

Who it's for: Companies looking to build custom-products and solutions.

See how it works
Proof

Numbers from real deployments

2,000+
employees trained in 2026
Governments, SMEs, and Founders
3,000+
AI agents deployed through practical hands-on training
Agents across ChatGPT, Claude, and Microsoft Copilot
200+
Executives and CxOs trained
Across the GCC region
~34%
productivity gained with AI second brain
50+ person company, tracked over 6 months against internal KPIs
20+
AI ideas taken to working prototypes
AI ideathons across multiple sectors and industries
~21%
lower tool and subscription spent
Saving cost using AI Second Brain augmentation
How we work

Augmentation, not replacement.

We add AI capability into your business and multiply what your people can do. Most teams need more than one pillar. Start anywhere, each one stands alone and feeds the next.

01

Learn it

Training gets your people capable.

02

Systematize it

A second brain captures how you work and produces it.

03

Build with it

We ship the AI products that run on top.

What we build

Not a chatbot. An operating system for how your company works.

Most companies now have AI tools. What they do not have is a system that knows their business, remembers their decisions, and produces work the way they would. That is what we build.

A Plus Second Brain product: the brain hierarchy showing a company hub, department pods, and personal CoWorkers

Company hub

Your organisation's core. Shared knowledge, standards, and decisions in one place, so every answer comes from the same source of truth.

Department pods

A brain per function, tuned to how that team actually operates. Finance does not work like marketing, so their brains should not either.

CoWorkers

A personal brain for each employee, inside their own workflow, that learns how they work and compounds over time.

Skills, knowledge, and tools inherit down automatically. New knowledge only moves up after a person approves it.

01

Setup

We build it, your team runs it.

02

Managed

We build it and run it with you.

03

Audit

You already have AI in place. We review it and fix what is not working.

In detail

Three connected pillars

They span the full AI journey: learn it, systematize it, build with it.

Pillar 01

Make your whole organization AI-capable.

We train people to actually use AI in their work. Delivered virtually or face-to-face, tuned to the level in the room, from schools to enterprises to governments. Practical and example-led, so adoption sticks.

AI training and consultancy
01 AI training across all levels, virtual or in-person.
02 Consultancy and advisory for organizations adopting AI.
03 E-learning platform with AI Avatars for self-paced delivery (in build).
04 Keynotes and speaking.

Who it's for: Founders, CxOs, Leadership, Executives, and Students.

Pillar 02

A second brain that thinks in your voice.

We build you a scalable second-brain setup that learns from you and produces your work. Strategy, reviews, assets, executive material. Add a personal-assistant layer that runs scheduled tasks automatically. We keep it growing over time.

AI second brain setup and management
01 A tuned second brain, built from a proven blueprint.
02 Strategy, reviews, asset and exec-material generation.
03 A PA layer with scheduled automation.
04 Ongoing management: new skills, memory hygiene, growth.

Who it's for: Companies who want their employees to be augmented with AI, work with agents and increase output efficiency.

Pillar 03

Custom products, designed, and shipped.

We architect the solution and build it end-to-end, for teams who want custom products. We focus on solutions to resolve your problems.

App and product development
01 Solution architecture, then full build.
02 AI-first and fast, built right, not vibe-coded.
03 From idea to a shipped product in weeks.

Who it's for: Companies looking to build custom-products and solutions.

Built for teams moving now

We work with leaders and organizations across the GCC and MEA, UAE-led, that want AI capability now and will move on it.

Teams moving on AI mandates, agentic AI and automation, and workforce-scale upskilling.

E

Enterprises

Corporates adopting AI across the organization.

G

Governments

Bodies delivering under national AI mandates.

F

Founders & CxOs

Leaders building a personal second brain.

S

Schools

Education teams training the next generation.

The full journey, one team

Three reasons teams choose to build with A Plus.

01

Practical over theory

Hands-on delivery, real outcomes, real examples.

02

The full journey

Learn it, systematize it, build with it, under one roof.

03

AI-first and fast

We build and ship with a modern AI stack, not legacy process.

Who you work with

The team that delivers your engagement

A Plus operates across training, second brains, and product. We help organizations and operators win the AI era by augmenting them with AI.

Led by founder Liwaa Chehayeb, we pair hands-on AI expertise with a bias for shipping, so your teams see results in weeks.

Core team (3)
Liwaa Chehayeb, Founder & CEO of A Plus
Liwaa Chehayeb
Founder & CEO

Leads strategy, training, and client delivery across the three pillars. Hands-on AI expertise with a bias for shipping, so your teams see results in weeks.

WC
Wiliam Chehayeb
UI/UX Designer and Product Developer

Designs the product experience and builds it, from interface through to shipped features.

A+ AI agent
AI Forward Deployment Engineer
Embedded rollout support

Works alongside your team through the rollout, on engagements of 20 people or more.

AI delivery fleet (8)
A+ AI agent
Kratos Mac
Delivery Orchestrator

Runs the delivery workflow end to end and routes work to the right agent.

A+ AI agent
Athena Recon
Research and Diagnostics

Researches client context, markets, and systems before we design anything.

A+ AI agent
Hermes Deck
Content and Curriculum

Builds decks, workbooks, and course material from our proven templates.

A+ AI agent
Talos Build
Engineering and Automation

Writes, tests, and ships the code behind our products and client builds.

A+ AI agent
Argus QA
Quality and Review

Checks every deliverable against our standards before it reaches a client.

A+ AI agent
Iris Studio
Design and Brand Ops

Produces on-brand visuals, layouts, and design assets across deliverables.

A+ AI agent
Hestia Desk
Client Operations

Handles scheduling, follow-ups, reporting, and engagement admin.

A+ AI foundation
A Plus Brain
Knowledge and Memory Layer

The shared knowledge, skills, and memory every agent above works from.

Extended network (2)
Network
Channel partner network
Regional delivery

We deliver through established training partners in four GCC countries.

Network
Specialist bench
Contracted per engagement

Trainers, engineers, and designers we bring in when a scope needs them.

50+
trainings delivered
2,000+
people trained
4
GCC countries
20+
rollouts with an embedded engineer

Delivered for government departments, central banks, and major banks. Client names withheld under NDA.

Ready to augment your business?

Tell us where you are with AI. We will tell you the fastest path forward.

Schedule a discovery call today!